The key to a successful Brand Identity

In Graphic Design by Gary2 Comments

In today’s competitive market, your business needs to stand out from the rest, the best way to do this is to have a solid, professional brand identity.

1: A great looking logo. The 1st important part of your brand identity is a great looking, timeless, modern logo. This can be viewed as the  foundations of the look of your business. I have discussed how to get a great looking logo design in my previous post here.  So lets take this recently finished logo as an example:

Squad A

The client wanted a nice simple, modern looking logo, they are an internet marketing company. This is the final logo we arrived at after 3 revisions rounds. We and the client are very happy with it, the triangle and “Q” allows for great branding applications.

2. Social media. Today, most of a companies public profile is viewed via social media sites such as facebook and twitter. It is very important that it is designed professionally, and keeps the same look and feel achieved in the logo. We are now building a consistent brand.

Squad-A Facebook page: 

Squad-A Facebook page
Squad-A Twitter page:

Squad-A Twitter page

3. Stationery. The last part of building your brand identity is the stationery. Again it needs to be designed and printed professionally, and keep inline with the rest of the look of your brand. This will solidify your brand identity. Here is Squad-A’s stationery: it includes the business card design, letterhead and folder/cover design.

Squad-A Stationary

So as you can see, Squad-A has a complete brand, from logo to letterhead. Its important it all looks like it belongs to the same business, and it is crucial it looks professional, this is the face of your business, it needs to be pretty to stand out from the crowd. If you are interested in a new brand identity, or revamp, get in touch, we have a design pack that covers all of the above, the start up pack.

The key to a successful Brand Identity was last modified: September 29th, 2016 by Gary

Comments

  1. Hello all, Matt here from Squad A. First of all, I would like to say that working with Logoglo was nothing but an awesome ride. I had a vision and that vision was transferred from an idea to the paper. Both Gary from Logoglo and I love the final design and will definitely work again in the future. We are a startup and it is really important for us to create a company identity that will help us in sharing our vision with the clients. We strongly believe we achieved that with the help of Logoglo.

    Thank you!

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