How to choose the right typography for your brand.
The most important part of your brand is your logo. And one of the most important elements that make a logo stand out from the rest, is the choice of typography. Whenever we design a logo, we pick the font that fits the brief, and overall look of the logo, but sometimes, it comes down to the client's choice. Here we break down the factors to help you make that important choice. 1: Identify your brand. The most important step is understanding who you are as a brand, what personality do you want to emit? Are you a well established law firm, with a serious stance? Or a social media advertising agency, with a younger hip image? A serif font ...Read More »